Town of Waldkirchen
The results should not only remain in Waldkirchen, but also enable a Bavaria-wide knowledge network by setting up a public project platform with exchange opportunities for all interested parties.
What they said
"The results should not only remain in Waldkirchen, but also enable a Bavaria-wide knowledge network by setting up a public project platform with exchange opportunities for all interested parties."
Michael Seidel
Partner of CIMA Beratung Management GmbH
waldkirchen.de
Industry
The Town of Waldkirchen utilized Ariadne's Smart City Analytics to monitor pedestrian flows and measure the economic impact of town center events, resulting in data-driven insights to boost local retail and a recorded 336% increase in visitors during key event days
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At a glance
Customer story
The Challenge
Local retailers in Waldkirchen had noticed a decrease in customer frequency along certain streets in recent years. To adapt business strategies and revitalize the city center, the town needed to understand exactly how visitors moved through the area, where they spent the most time, and how successful local events actually were.
The Solution
Supported by the Bavarian Ministry of Economic Affairs, the Rid Foundation, and the HBE, Waldkirchen installed over 120 Ariadne devices across the city to securely collect detailed traffic and retail data. The system was put to the test during "Waldkirchenplus," a major Sunday shopping event and Action Triathlon, to analyze visitor flows and peak times.
The Results
The analytics proved the event was a massive success, drawing 3,658 visitors—a 336% increase compared to an average Sunday. Furthermore, 43% of those visitors stayed in the city for longer than 30 minutes. Retailers can now use this heat map and transition data to plan targeted promotions, optimize product placements, and identify lucrative new retail locations
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