City of Traunstein
The City of Traunstein uses Ariadne's Smart City Analytics to monitor visitor flows and measure the economic impact of major events like the annual Carnival parade, enabling data-driven urban planning and targeted retail marketing strategies
Industry
The City of Traunstein uses Ariadne's Smart City Analytics to monitor visitor flows and measure the economic impact of major events like the annual Carnival parade, enabling data-driven urban planning and targeted retail marketing strategies
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At a glance
Customer story
The Challenge
Traunstein, an important regional center with a population of 21,551 and growing retail purchasing power, needed a way to effectively manage massive influxes of visitors during major events—such as its annual Carnival parade—and understand how these visitors impact local retail.
The Solution
By implementing Ariadne's comprehensive Smart City Analytics, Traunstein generated data-driven heat maps and Sankey diagrams. This allowed the city to precisely analyze where people spend their time and track the flow of visitors from key areas like Maxplatz.
The Results
During the 2024 Carnival parade, the city recorded 42,682 visitors—a 5% increase above the January average. Maxplatz proved to be a major hotspot, with the length of stay increasing by 14%. These insights enable Traunstein to optimize staff and security allocation, improve traffic planning, and target marketing strategies to increase per-capita retail sales.
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