Ariadne Blog
Challenges of Indoor Location-Based Services
Georgios Pipelidis
Jan 26, 2022
Open challenges and drawbacks of indoor LBS can be organized into three categories, referring to indoor localization challenges, indoor mapping challenges and indoor spatial information modelling challenges.
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Necessity of Indoor Mapping & Localization
Georgios Pipelidis
Mar 28, 2022
In the recent years, devices equipped with sensors able of estimating the location of an entity (e.g. a human, an object, etc.), called Location Services (LS), are becoming pervasive (e.g. smartphones, wearables, etc.). LS are commonly used for adding value to the functionality of existing tools, such as navigation or recommendation engines. These services are called Location-Based Services (LBS).
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Indoor Location-Based Systems
Georgios Pipelidis
Mar 29, 2022
People spend most of their times indoors, however indoor localisation and mapping has not been focused much so far.
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Location Data for Regional Airports
Hasim Koc
Mar 29, 2022
One of the ways in which an airport can increase its revenue is by better understanding their customers and offering an enhanced passenger experience. In terms of the airport experience passengers are increasingly looking for a faster, more personalized and convenient process from the moment they enter the airport.
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How the Smartphone give us a better understanding of people dynamics
Marketing Team
Mar 29, 2022
Airports and other public places can be confusing places at the best of times, but when people are stressed and time pressured, the ability to navigate effectively can be especially challenging.
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From Brick-&-Mortar To E-Commerce To Hybdrid
Hasim Koc
May 18, 2022
Brick-and-mortar and e-commerce have been fighting for consumers’ attention and dollars for many years. One might think that e-commerce is already the leader of retail sales, but this is way far from the truth, with brick-and-mortar sales accounting for 94% of the total retail sales.
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How To Use Dynamic and Hyperlocal Marketing To Your Advantage?
Marketing Team
May 18, 2022
The world is speeding up, and the marketing strategies available to retailers are reaching new heights every day. So, what is the Buzzword, hyperlocal marketing means. Let us untie the knot now.
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How to Calculate Footfall Rate for a Retail Store: The Ultimate Guide
Marketing Team
May 18, 2022
Retail space is a valuable commodity. Although the cost of rent may be high, retail stores are still an attractive option for many different businesses and entrepreneurs because they provide exposure to consumers in a convenient location. Whether you’re looking to open your own store or want to know what it takes for another company that already has one established, understanding how the footfall rate is calculated is important.
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Planning Your Retail Store Design In 8 Easy Steps
Marketing Team
May 18, 2022
In this online era, retail stores are still customers' first priority for shopping. There are a lot of ways to design your retail space. Nevertheless, there are also some common design strategies that all retailers should adapt to gather more sales. Planning the layout of your store is not a piece of cake. It is both an art and a science — It is a blend of creativity, psychological insights, and analysis.
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How To Get Customer Insights
Marketing Team
May 18, 2022
Customer retention is not about tricky marketing or clever sales technics. To be successful or even sustain in the game you have to take a step back and design an amazing customer service experience. Your products and associated services have to enchant the customer from the very first touchpoint with your brand. And it all starts with the customer insights.
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How To Maximize Retail Staff Productivity
Marketing Team
May 18, 2022
Whether it is an offline store or online, employees play a significant role in the success of a business, especially in the retail industry. In this industry, employees have direct interaction with customers. It means customer experience and satisfaction are influenced mainly by the employees. Therefore, developing their skills and improving their efficiency should be a priority. In this post, we’ll explore how you can help your employees be more productive.
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Loss Prevention - Using Tech To Avoid Losses
Marketing Team
May 18, 2022
It might be assumed that the main threat to brick-and-mortar businesses would be the increase of e-commerce. However, in-store shrinkage plays a large role in hampering business success.
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Retail Data Analytics
Marketing Team
May 18, 2022
Retailers face fierce competition from internet stores, and the covid pandemic has accelerated digital innovation. 90% of the world's data has been collected in the last two years, and businesses now spend more than $190 billion on analytics each year.
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What Is A Customer Journey And How To Track It To Better Customer Experience
Marketing Team
May 18, 2022
The customer journey is the most important yet most misunderstood part of the business. The reason for it might be the changing behaviour of customer needs, and we know every customer is unique.
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How Can I Use The Heatmap of My Retail Store?
Marketing Team
May 18, 2022
One of the most important tools to understand customer behaviour is the heatmap of your stores. The covid pandemic has spurred digital growth, and retailers must use every technique at their disposal to boost their diminishing profitability and remain competitive.
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