One of the most important tools for understanding customer behaviour in your stores is your store heat maps. The Covid Pandemic has spurred digital growth, and retailers must use every technique at their disposal to boost their diminishing profitability and remain competitive.
But first, what exactly is a Heat map?
A heat map is a graph in which complex data is broken down into intuitive images, with data variance represented by changes in colour intensity.
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Usually, the red colour code indicates a high crowded region and green is the lowest crowded region.
What does a Heat Map indicate?
The heat map illustrates how clients march around your store. It reveals which sections your consumers prefer to visit, which they avoid, and which they return to time and time again.
Now let's address the elephant in the room: How can I use heat maps efficiently to improve my profits?
Identify how your customers Navigate
It is critical for a retailer to fully understand how their clients navigate through their store.
A series of questions are answered by the heat map.
What places aren't being frequented, and how can I make the region more appealing?
What if I put my best product in a location where customers rarely go?
Are my most valuable employees working in the busiest location?
Will putting the least often purchased items in the busiest location enhance sales?
When shop managers see their heat maps for the very first time, they are commonly taken surprised.
Experiment in your Stores
Heatmaps let you visualize the results of your experiment and strategize more effectively.
Is it logical that changing the store's layout will increase sales?
Is it true that placing my best-selling product in a rarely visited region will boost the number of visitors to that area?
Remove the Dead Zone
Remember that the sections that your customers do not visit are a financial burden for you. Using heat maps, you can pinpoint certain regions and act. Is there any reason why customers aren't visiting the location, and is there anything preventing them from being there?
Improve the Customer satisfaction and Customer Experience
Capturing the attention span of clients is a necessity of the hour. Retailers may accomplish this by marketing and enhancing the consumer experience. Understand where your customers frequently stroll and employ more staff in the busiest areas. With Ariadne Maps you can visualise the heat maps in real time. When waiting times lengthen and more people queue at the counters, open new counters right away to serve your consumers.
There are some other limitations with the heat map which we would like to highlight
It is not an atomization tool; it simply visualizes your strategy.
Only when store managers understand the value and utility of heat maps will they be able to take advantage of the analysis.
We’ll crack the code just now and create a summary. This is a process, and we will explain it steps by steps.
You should have a plan to follow.
In your store, you execute your strategy.
Heat maps are used to evaluate the outcome.
You investigate the discrepancy between your expectations and the actual outcome.
You re-strategize and go through the procedure again.
We, Ariadne Maps, are cloud analytics experts who can uncover more insight about your store than you might imagine.
To learn more about how we can help you revolutionize your business, book a 30 min live demo on the navigation menu above.
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