Ariadne Blog

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May 18, 2022

How Can I Use The Heatmap of My Retail Store?

By Marketing Team

A heatmap is a graph in which complex data is broken down into intuitive images, with data variance represented by changes in colour intensity. One of the most important tools to understand customer behaviour is the heatmap of your stores. The covid pandemic has spurred digital growth, and retailers must use every technique at their disposal to boost their diminishing profitability and remain competitive.

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September 20, 2022

How to Get the Most Out of People Counting

By Hasim Koc

People Counting is the technology that gives physical businesses the ability to track their visitors in real-time. Even though many businesses are already familiar with people counters and have a people counter system, they might not be aware of the full potential it brings along. In this article, we will discover how to make the best out of people counting solutions and maximize its benefits.

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September 13, 2022

How Can Physical Stores Win Back on The Competition?

By Hasim Koc

E-commerce has challenged the way physical retailers have been operating thus far. Better comprehension of the customer, targeted service and technology has enabled online stores to gain a competitive edge against brick-and-mortar stores. Now the question is… how can the physical stores win back their edge on this competition? This article outlines how the State-Of-The-Art (SOTA) store of 2022 can operate.

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September 07, 2022

8 Data-Driven Steps to Re-Design Your Store

By Marketing Team

In this digital era of retail stores and E-Commerce, still, 73.4% of the customers prefer to shop in physical retail stores. Hence, It is crucial to design your retail store in the right way to optimize your space, increase customer-product interaction and maximize your sales. In this article, we’ll try to explore the ways and tools through which you can implement to plan the arrangement of your store.

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January 26, 2022

Challenges of Indoor Location-Based Services

By Georgios Pipelidis

Open challenges and drawbacks of indoor LBS can be organized into three categories, referring to indoor localization challenges, indoor mapping challenges and indoor spatial information modeling challenges. The most critical drawback of indoor localization is the lack of prevailing positioning technology. Every technology has its benefits and drawbacks. Consider the most prevailing technologies...

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August 29, 2022

Impact of Anchor tenants in a shopping area

By Hasim Koc

Anchor tenants are critical to the success of a retail shopping centre. They attract customers and generate footfall for the Shopping centre as a whole, and other tenants use this free traffic to convert the visitors into their customers... Anchor tenants also aid in the sales of other retailers, and contribute to the overall success of the retailers in their surrounding area by being a passive actor that drives overall customer engagement.

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