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Challenges of Indoor Location-Based Services

Georgios Pipelidis

Georgios Pipelidis

Jan 26, 2022

Open challenges and drawbacks of indoor LBS can be organized into three categories, referring to indoor localization challenges, indoor mapping challenges and indoor spatial information modelling challenges.

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Necessity of Indoor Mapping & Localization

Georgios Pipelidis

Georgios Pipelidis

Mar 28, 2022

In the recent years, devices equipped with sensors able of estimating the location of an entity (e.g. a human, an object, etc.), called Location Services (LS), are becoming pervasive (e.g. smartphones, wearables, etc.). LS are commonly used for adding value to the functionality of existing tools, such as navigation or recommendation engines. These services are called Location-Based Services (LBS).

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Indoor Location-Based Systems

Georgios Pipelidis

Georgios Pipelidis

Mar 29, 2022

People spend most of their times indoors, however indoor localisation and mapping has not been focused much so far.

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Overview of passenger tracking for airports

Hasim Koc

Hasim Koc

Mar 29, 2022

One of the ways in which an airport can increase its revenue is by better understanding their customers and offering an enhanced passenger experience. In terms of the airport experience passengers are increasingly looking for a faster, more personalized and convenient process from the moment they enter the airport.

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How the Smartphone give us a better understanding of people dynamics

Marketing Team

Marketing Team

Mar 29, 2022

Airports and other public places can be confusing places at the best of times, but when people are stressed and time pressured, the ability to navigate effectively can be especially challenging.

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How To Use Dynamic and Hyperlocal Marketing To Your Advantage?

Marketing Team

Marketing Team

May 18, 2022

The world is speeding up, and the marketing strategies available to retailers are reaching new heights every day. So, what is the Buzzword, hyperlocal marketing means. Let us untie the knot now.

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How to Calculate Footfall Rate for a Retail Store: The Ultimate Guide

Marketing Team

Marketing Team

May 18, 2022

Retail space is a valuable commodity. Although the cost of rent may be high, retail stores are still an attractive option for many different businesses and entrepreneurs because they provide exposure to consumers in a convenient location. Whether you’re looking to open your own store or want to know what it takes for another company that already has one established, understanding how the footfall rate is calculated is important.

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How To Get Customer Insights

Marketing Team

Marketing Team

May 18, 2022

Customer retention is not about tricky marketing or clever sales technics. To be successful or even sustain in the game you have to take a step back and design an amazing customer service experience. Your products and associated services have to enchant the customer from the very first touchpoint with your brand. And it all starts with the customer insights.

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How To Maximize Retail Staff Productivity

Marketing Team

Marketing Team

May 18, 2022

Whether it is an offline store or online, employees play a significant role in the success of a business, especially in the retail industry. In this industry, employees have direct interaction with customers. It means customer experience and satisfaction are influenced mainly by the employees. Therefore, developing their skills and improving their efficiency should be a priority. In this post, we’ll explore how you can help your employees be more productive.

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Loss Prevention - Using Tech To Avoid Losses

Marketing Team

Marketing Team

May 18, 2022

It might be assumed that the main threat to brick-and-mortar businesses would be the increase of e-commerce. However, in-store shrinkage plays a large role in hampering business success.

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Retail Data Analytics

Marketing Team

Marketing Team

May 18, 2022

Retailers face fierce competition from internet stores, and the covid pandemic has accelerated digital innovation. 90% of the world's data has been collected in the last two years, and businesses now spend more than $190 billion on analytics each year.

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What Is A Customer Journey And How To Track It To Better Customer Experience

Marketing Team

Marketing Team

May 18, 2022

The customer journey is the most important yet most misunderstood part of the business. The reason for it might be the changing behaviour of customer needs, and we know every customer is unique.

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How Can I Use The Heatmap of My Retail Store?

Marketing Team

Marketing Team

May 18, 2022

One of the most important tools to understand customer behaviour is the heatmap of your stores. The covid pandemic has spurred digital growth, and retailers must use every technique at their disposal to boost their diminishing profitability and remain competitive.

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Impact of Anchor tenants in a shopping area

Marketing Team

Marketing Team

Aug 29, 2022

Anchor tenants are critical to the success of a retail shopping centre. They attract customers and generate footfall for the Shopping centre as a whole and other tenants use this free traffic to convert the visitors into their customers.

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8 Data-Driven Steps to Re-Design Your Store

Marketing Team

Marketing Team

Sep 07, 2022

In this article, the ways and tools through which you can implement to plan the arrangement of your store will be explored.

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How Can Physical Stores Win Back on The Competition?

Marketing Team

Marketing Team

Sep 13, 2022

E-commerce has challenged the way physical retailers have been operating thus far. Better comprehension of the customer, targeted service and technology has enabled online stores to gain a competitive edge against brick-and-mortar stores. Now the question is… how can the physical stores win back their edge on this competition? In this article, I have gone through the retail (localization) technologies of today, and outlined how the State-Of-The-Art (SOTA) store of 2022 can operate.

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How to Get the Most Out of People Counting

Marketing Team

Marketing Team

Sep 20, 2022

People Counting is a technology that gives physical businesses the ability to track their visitors in real-time. It can be used by retailers, airports, malls, cities… to understand how many people walk past their premises, how long they stay there on average, where they come from and many more cases. Even though many businesses are already familiar with people counters and have a people counter system, they might not be aware of the full potential it brings along. In this article, we will discover how to make the best out of people counting solutions and maximize its benefits.

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